Thoughts on AI, software development, and shipping products fast.
Your pilot dazzled the boardroom and then quietly died. The real reason most enterprise LLM projects never reach production has nothing to do with the model — and everything to do with the engineering between a demo and a system people actually trust.
MediaLabs Engineering
Engineering & Product Team · 12 min read
Microservices were sold as the architecture of scale. For most B2B SaaS companies, they are the architecture of self-inflicted complexity. How to right-size — and why the modular monolith is winning back serious engineering teams.
Your gross margin lives in your database. Most SaaS founders never connect a schema decision to the cloud bill it silently inflates every month — until the invoice, not the product, becomes the thing keeping them up at night.
Your buyer just came from an app that responds in 50 milliseconds, and your enterprise web app feels like wading through wet cement. In B2B, speed is no longer a technical metric — it is the first, silent impression of whether your company is competent.
A thin prompt around someone else’s model is not a moat — it is a feature waiting to be copied. How to build proprietary AI, grounded in your own data and wired into your workflows, that compounds into a durable competitive advantage.
Rewrites are the most seductive and most dangerous decision in software. A rigorous framework for deciding when to salvage an aging codebase and when to start fresh — without betting the company on either.
Every hour your team fights an ugly internal tool is margin you are quietly setting on fire. The overlooked ROI of consumer-grade UX in B2B software — and why “it’s just an internal tool” is the most expensive sentence in enterprise software.
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